Digital Marketing 101

Introducing a course designed to give you the fundamental knowledge and skills you need create and  manage digital marketing program for your clients, organization or business. Presented live via video conferencing, always up to date, fully interactive with an experienced digital marketer to guide you through the marketing online landscape.

You’re marketing your business online…but are you doing it “right”?

You’re investing time and money into things like Facebook ads, Google Adwords, and even SEO, but you can’t shake that “sinking feeling” like you’re putting in effort (or paying for work) that isn’t really getting you anywhere.

Do you feel like you’re “just doing” without any real understanding or direction as to why?

With so many online marketing platforms out there, businesses often feel pressured to “be everywhere,” but the reality is, without a clear understanding of the tools or why you’re using them, you’re likely throwing dollars and hours down the drain.

Get the knowledge you need to quiet your digital marketing doubts and fears

With The Lead Out Digital Introduction to Digital Marketing Program, you’ll finally get the fundamental knowledge you need to take control of your online marketing with clarity and confidence.

  • Learn the basics of digital marketing
  • Understand marketing jargon so you can speak with confidence
  • Understand the tools and how/when to use them
  • Learn how to evaluate results and how to optimize
  • And so much more!
Glenn Walker

Meet your instructor: Glenn Walker, Marketing Expert & Lead Trainer at Lead Out Digital

“In my 15 years as a digital marketer, having bought million of dollars of online advertising, building hundreds of digital marketing campaigns for businesses and organizations both big and small I’ve seen the same issue over and over again…

Businesses desperately want to leverage online platforms and tools to drive sales, but they don’t understand “the what,” “the why,” or “the how” of digital marketing.

This forces them to “guess” or hire an expensive vendor that promises a lot, but delivers very little. And with new marketing channels, tactics, and tools added everyday, how is anyone supposed to stay on top of the latest trends and do their job?

I was tired of seeing my clients struggling to get clarity and find answers, so I created The Lead Out Digital Introduction to Digital Marketing Program to help anyone — from entrepreneurs to non-profit organizations — get the information and instruction they need to become informed, confident digital marketers.”

-Glenn Walker, Founder & Lead Trainer @ Lead Out Digital

Is This
Course Right
For You?

The course is targeted at non-technical professionals who want to develop a foundation of online marketing skills, knowledge and confidence. Often digital marketing is only part of your job. This course is for you.

  • Entrepreneurs and Business Owners
  • Administrators and Support Staff
  • Internal Marketing Staff
  • Not-For-Profit Executives and Staff

This is an introductory course for non-technical professionals and will not be helpful who want to build online marketing skills to an advanced level or looking to make quick cash online. For example

  • Experienced Digital Marketers
  • E-commerce Specialists
  • Affiliate Marketers
  • Multi-Level Marketers

"100% recommend"

“As a small business owner, I didn’t think I would have time or the resources to master marketing online. I couldn’t figure out if I should use Facebook Ads, Google Adwords, Email Marketing, WordPress, MailChimp, Google Analytics. The best thing I ever did was hire Glenn Walker at Lead Out Digital. He has coached with everything online. My strategy is focused, saving me time and money. More importantly, I’m getting exceptional results from my niche marketing efforts. If you’re looking for a coaching in the online marketing space you just found a genius technician and top-notch communicator. 100% recommend!

David Kincade
Alberta Business Grants Ltd.

How does the program work?

This is a 10-week program that meets LIVE every week for 2.5 hours (25 hours total). Each weekly session includes live interactive webinar instruction, question and answer sessions, an instructor-guided, hands-on lab session, and more.

  • Live group training (25 hours total)
  • Interactive, hands-on learning
  • Live Q&A
  • Free resource guides & recordings after each session
  • Access to private Facebook group
  • Intimate setting (max of 8 students per session)
  • Certificate of completion at end of course

What will I learn in this program and how is it structured?

During this 10-week program, you’ll learn everything from the basics of digital marketing, to advanced topics like conversion rate optimization (and everything in between). As we progress through each week, you’ll have the opportunity to ask questions and apply your learnings in a real-world setting with hands-on help.

  • Week 1: Introduction to the Digital Marketing Landscape
  • Week 2: Website Construction, Operation, and Management
  • Week 3: Analytics, Reporting, and Understanding Your Dashboard
  • Week 4: Content Marketing and Lead Generation
  • Week 5: Online Advertising
  • Week 6: Search Engine Optimization
  • Week 7: Online Marketing Locally
  • Week 8: Social Media Marketing
  • Week 9: Digital Campaign Recipes
  • Week 10: Introduction to Advanced topics like Digital Ad Platforms and Conversion Rate Optimization

How will this course impact my professional life?

Develop your online marketing skills
Get a solid foundation so you can finally get clarity on everything from basic to complex digital marketing questions.

Become literate & empowered
Understand the platforms, jargon, tools, how they work, when to use them, and so much more.

Make better decisions around marketing
Know exactly where to focus your efforts and how to measure (and optimize) your results.

Hire vendors, consultants, or agencies with confidence
Bring in outside help knowing exactly what you’re getting and what kind of results you can expect to see.

Get real answers in a safe space
Ask questions and get help in a supportive environment from professionals who want to see you succeed.

Go from “lost and confused” to “clear and confident” in just 10 weeks

“Where do I start?” “Now that I understand all of the tools and what they can help me achieve, I know where to focus my energy”
“How do I know if it’s working?” “I know exactly which numbers I should look at and how to understand them”
“Should I be using Facebook?” “Facebook is good for some, but now I know Instagram would be better for my business”
"Why am I paying this person?" "I need to talk to our digital marketing vendor about the performance of our pay per click campiagns"
“Can I just do this myself?” “I know I can run Google ads myself but might need help from a web developer setting up the page and web forms.”

Can’t I just buy a book about online marketing and teach myself?

As you know, the digital marketing landscape is constantly changing and can be difficult to grasp, which is why we came up with a LIVE solution that not only teaches you the most up-to-date information, but allows you to ask questions and get answers if you get stuck or don’t understand something.

“I am now in control!”

I’ve been a traditional “brick and mortar” business owner for over 20 years. When I started to learn about online advertising, I felt overwhelmed as I watched hour after hour waste away. Not to mention the ineffective dollar use! Then I found Glenn Walker. His “down to earth” style made it easy for me to understand and execute simple actions that are growing my online presence. I am now in control of my messaging and have the tools to evolve as my business grows.

Paul Smith
Smith Music, Morinville Alberta

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