Privacy Policy

1. Introduction

At Lead Out Digital, we respect your privacy. This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you visit our website or interact with us. By using our site, you agree to the practices described here.

We are based in Canada and our practices are designed to align with applicable laws, including Canada’s PIPEDA, Alberta’s PIPA (where applicable), the EU/UK GDPR, the California CCPA/CPRA, and Canada’s anti-spam law CASL.

2. Information We Collect

• Personal Information you provide: name, business name, role, email, phone number, and any message content when you submit forms, book a call, download resources, or subscribe to updates.
• Usage Data: IP address, device and browser details, pages viewed, referring/exit pages, timestamps, and general location (city/region) derived from your IP.
• Cookies & identifiers: first- and third-party cookies, pixels, and similar technologies that help us operate the site, measure performance, prevent fraud, and deliver/measure ads.

Sensitive personal information is not intentionally collected. Please do not submit sensitive data through our forms.

3. How We Use Your Information

• Provide, operate, maintain, and improve our website and services.
• Respond to inquiries, provide customer support, and fulfill requests (e.g., resource downloads).
• Send service and marketing communications (with consent where required by law); you can opt out anytime.
• Measure and improve site performance, content relevance, and advertising effectiveness.
• Detect, prevent, and address security or technical issues, and comply with legal obligations.

GDPR legal bases (for EEA/UK visitors): We process personal data on the basis of consent (e.g., marketing), contract (to provide requested services), legitimate interests (e.g., site security, analytics), and legal obligations.

4. How We Share Information

We do not sell your personal information. We may share information with:

• Service providers/Processors who help us host the site, deliver email, analyze traffic, and run advertising/analytics tools (e.g., web hosting, CRM/email platforms, analytics, and ad networks). They may only use data as instructed by us.
• Professional advisors and authorities where required by law or necessary to protect rights, privacy, safety, or property.
• Business transfers in connection with a merger, acquisition, or asset sale, where permitted by law.

CCPA/CPRA (California): We do not “sell” personal information. Some advertising or analytics activities could be considered “sharing” for cross-context behavioral advertising. California residents can request to opt out of such sharing by contacting us (see Contact Us).

5. Cookies & Similar Technologies

We use cookies, pixels, and tags to operate the site, remember preferences, analyze performance, and measure/serve ads. Typical tools may include Google Analytics/Tag Manager, LinkedIn Insight Tag, Microsoft Clarity, and similar platforms.

Your choices: You can manage cookies in your browser, use built-in “Do Not Track” settings (note: industry response is not uniform), and opt out of some interest-based advertising via your ad settings or industry opt-out pages. Disabling certain cookies may impact site functionality.

6. Data Retention

We retain personal information only as long as needed for the purposes described in this Policy (for example, to provide a requested resource or maintain an ongoing business relationship), unless a longer period is required or permitted by law.

7. Your Privacy Rights

Your rights depend on your location. Subject to legal limits, you may have the right to:

• Access the personal information we hold about you.
• Request correction, deletion, or portability of your information.
• Object to or restrict certain processing (e.g., direct marketing).
• Withdraw consent where processing is based on consent.
• Opt out of marketing communications at any time (unsubscribe links are included in marketing emails).

California (CCPA/CPRA): You may request access, correction, or deletion of personal information and opt out of “sharing” for cross-context behavioral advertising. We will not discriminate against you for exercising your rights.

Canada (PIPEDA/CASL): You can request access/correction of personal information and withdraw consent for marketing. CASL-compliant emails include an unsubscribe mechanism.

To exercise rights, please contact us (see Contact Us). We may need to verify your identity.

8. Data Security

We implement reasonable technical and organizational measures to protect personal information. No Internet transmission or storage system is 100% secure; please use the site with this in mind.

9. International Data Transfers

Your information may be processed in jurisdictions outside your province/state or country (e.g., where our service providers operate). These locations may have different data protection laws than your jurisdiction.

10. Third-Party Links

Our website may include links to third-party sites or services. Their privacy practices are governed by their own policies. We are not responsible for those practices.

11. Children’s Privacy

Our services are not directed to children under 13 (or the age of majority in your area). We do not knowingly collect personal information from children.

12. Changes to This Policy

We may update this Privacy Policy from time to time. Updates will be posted on this page with a new effective date. Material changes will be highlighted for a reasonable period.

13. Contact Us

If you have questions, requests, or complaints about this Privacy Policy or our data practices, contact:

Lead Out Digital
Contact: https://leadoutdigital.com/contact/

If we cannot resolve your concern, you may have the right to contact your local data protection authority (e.g., the Office of the Privacy Commissioner of Canada, your provincial/territorial authority, or your EU/UK supervisory authority).